News Sweden Blekinge: Sweden is reclaiming 21 IKEA product names because 'BOLMEN is more than just a toilet brush'
Published on: Sunday 19 December 2021
News source: https://finance.yahoo.com/news/sweden-reclaiming-21-ikea-product-090000180.html
Half the joy of meandering through the showroom is struggling to pronounce IKEA product names, but now Visit Sweden is reclaiming each name in a new marketing campaign. From NORBERG to BOLMEN ...
